we take the protection for your Personal Information (such as name; address; phone number; date of birth; e-mail address; credit card number; gender; language preference; and merchandise category preferences) very seriously.
We collect Personal Information that you provide to us voluntarily and process it for the following purposes ("Purposes"):
To complete transactions with you and manage your membership of our customer loyalty scheme where applicable;
to direct market to you, with your permission;
to understand and analyze our sales, and your needs and preferences;
to develop, enhance, market and provide products and services to meet your needs;
to enable you to participate in promotions and contests;
to enable you to participate in customer research or focus groups;
to process exchanges or product returns;
to improve our shops; and,
to respond to requests or complaints.